The Letting Year 2017 - end of year analysis

05/01/2018

House Hunting 2017

With over 3,500 students given an early access invitation to view the Unipol website on 20th January 2017, the site saw 29,996 adverts viewed from 6,225 property searches.  This activity continued into the official launch date with a further 9,720 property searches conducted and 34,260 adverts viewed. The first four days of house hunting saw 30,151 property searches and 134,453 advert views.

The site saw 238K property searches and 809K adverts viewed across the year from 134K sessions and 76 of which were unique.

House hunting 2017 got off to a strong start and after a quieter period across April and May activity picked up across the summer as many students looked to secure accommodation before September 2017.

Summer activity 2017

July increases were predominantly from postgraduates and international students.  A number of undergraduate students are returning now to find a room having not wanted to pay rent over the summer period.

Activity over August and September was strong as the University of Leeds saw an increase in applications (up over 10%) following being named 'University of the Year 2017' by The Times and The Sunday Times' Good University Guide.  

Intake 2017

Universities and Colleges in Leeds opened clearing on 18 August 2017. This saw activity on the website grow significantly as students who were offered places looked to secure accommodation. The Clearing process has become very competitive with universities showing their commitment to confirm students as quickly as possible.

The National Picture

The End of Cycle Report from UCAS 2017 reported 533,890 students acceptances (this was a decrease of only -0.2% on the previous year).This is the first decline since 2012, but still the second highest number of acceptances on record. Applications have been declining since  2015. But universities are accepting proportionally higher numbers of those applicants.

The local story.....

University of Leeds has 32,929 full time students.  Total undergraduates have increased by 1,193 (+4.8%). EU students are up 7% to 1,298 and Non- EU students are up 10% to 3,012.  Leeds Beckett University has not fared as well with 18,712 full time students and saw a reduction of 1,148 (5.7%) students from last year.  2017 - 2018 FT undergraduates have decreased by 6% to 16,424 (-1,060). EU student numbers are down 12.7% to 185 and non- EU down 22% to 566.

The Annual Unipol Briefing gave a full analysis of the above information.  All Unipol accredited landlords in Leeds were invited.  This important briefing gives crucial market information that is only available to members of Unipol. Another reason to become a member of Unipol

Advertising with Unipol

Increasing numbers of students are using Unipol every year leading to record numbers of searches and property viewings. Unipol are a unique student housing charity, established in 1975, passionate about helping students find the best housing. We have long established relationships with the universities, their student unions and a number of colleges around Leeds including Leeds Arts University, the Northern School of Contemporary Dance, Leeds City College and Leeds College of Music.

In practice this means that students are actively reccommended to use Unipol above all others to secure their accommodation and all of our publicity is welcome on campus and in student halls.

There has never been a better time to advertise with Unipol.

Information on advertising with Unipol